How to Use Email Marketing For eCommerce to Skyrocket Your Sales [Beginner Guide]

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Last Updated on 1 year by Komolafe Bamidele

If you’re wondering how to use email marketing for eCommerce to skyrocket your sales, then you’ve come to the right page. The competition in the eCommerce niche is ever-growing.

Newcomers are joining rapidly and the established stores are spreading. This is why you have to do everything to grow a loyal list of customers.

Email Marketing For eCommerce

If done right, you can use email marketing tools like WPForms to skyrocket your sales. While there are many email marketing tools out there, WPForms is definitely the best.

It has the most 5-star reviews of any form builder plugins for WordPress and it offers you the value for your money.

With this tool, you can set up payment systems on your forms and special forms like surveys, quotes, polls, and more.

What is Email Marketing?

Email marketing is a form of digital marketing that involves sending a commercial message to a group of people using email software like ActiveCampaign or OptinMonster.

How Email Marketing For eCommerce Works?

Email marketing allows businesses to create a personal relationship with their customers. Simply put, the closer you are to your customer, the more likely they are to buy from you and remain loyal to your brand.

It is also another way for businesses to sell online without waiting for their customers to visit their stores.

With email marketing for eCommerce, businesses can increase sales by understanding a customer’s buying pattern and providing them with similar choices that would lead to repeat sales.

Is Email Marketing Effective?

Email marketing is an effective form of digital marketing whether you’re in the eCommerce niche or you own a blog and offer a few services to your clients. When done right, it can boost conversion without you having to worry about exceeding your advertising costs.

Note that while most people are on social media or reading the news, they do check their email at least once a day. In fact, a 2018 report by Fluentco showed that more than 80% of the population in the USA with an email account do check their mail once a day, with about a quarter of that checking several times a day.

How To Use Email Marketing To Boost Your Sales!

To use email marketing for eCommerce, you will need the right tools. With the right tools, you can create effective email campaigns. Email campaigns for sales need to have the right detail and need to be personalized for every customer to increase the chances of conversions and boost sales.

Best Tools For Email Marketing

The recommended tools for the best results are ActiveCampaign and WPForms. When combined, you can achieve the best marketing results and stay one step ahead of the competition.


WPForms Best Form Builder For WordPress

WPForms is a drag & drop WordPress Form builder for professionals that want to build smarter forms and surveys. It is considered as the best WordPress contact form plugin with more than 3,000,000 users already signed up to its services.

WPForms offer a lot of features including

  • Email marketing Tools Addon: Here, you will find a GetResponse Addon, ActiveCampaign Addon, Campaign Monitor Addon, Mailchimp Addon, and AWeber Addon
  • Addon: Helps you collect payments and donations
  • Payment Addon: To accept payments on your form, you get a PayPal Addon and Stripe Addon.
  • Form Abandonment Addon
  • User Registration
  • Spam Protection
  • And more.


ActiveCampaign Email Marketing For eCommerce

ActiveCampaign is an integrated email marketing and marketing automation software that could save a lot of time that would normally be spent creating email campaigns.

Both tools require a subscription to use. While you will have to spend a little sum to use them, it is way better when compared to what you will lose in terms of customers and sales when you don’t apply the right tools.

How to Create Email Campaigns with WPForms and ActiveCampaign

In this guide, you will learn how to create signup forms with WPForms and ActiveCampaign

Step 1: Install WPForms

First and foremost, you would have to install the WPForms plugin on your website. Before installing the plugin, you should sign up for an account and subscribe to one of its plans. When done, you will be given a license key which you would use to activate your account

Step 2: Activate the ActiveCampaign Addon

WPForms Addon

Once you’re done installing and activating it, you will have to add the ActiveCampaign Addon.

To do this, navigate WPForms >> Addon. When the page opens, you will find various useful addons from WPForms, Look for the ActiveCampaign addon and click Install Addon.

Activate ActiveCampaign WPForms Addon

Once installed and activated, you will see the addon status as active in green. This shows the installation and activation were successful.

Step 3: Create a Signup Form Using WPForms

Once WPForms and ActiveCampaign are installed and activate successfully, you will have to create a signup form using WPForms to use their features.

To do this, go to WPForms >> Add New

WPForms Email Marketing For eCommerce

On the next page, you will be asked to choose the form name and then choose a template. If you want to create a newsletter signup form, simply click on “Create a Newsletter Signup Form“.

Create a Newsletter Signup Form

Next, you will have to customize the template you chose for what you want. You will find various fields on the left that can be added into the form on the right.

You can change the structure of the form by clicking on the name field.

WPForms Email Marketing For eCommerce

Under the format section (on the left-hand side), click on the arrow pointing downwards to open a drop-down menu. Choose the simple form or any other type of customization for the Name field.

You can also customize the Email field, but here, I’ll leave it as it is.

Step 4: Configure Your Settings

The next step would be to configure your form settings. Click on the “Settings” option. Here you can configure General, Notifications, and Confirmations settings.

General Form Settings (Settings >> General)

WPForms Email Marketing settings

Here, you can set several fields like Form Name, Description, CSS Class, and so on. Tick “enable AJAX form submission” if you don’t want the page to reload after a form is submitted.

Notification Settings (Settings >> Notifications)

WPForms mail notification for email marketing

In this section, you can change the notifications settings – from name, from email, sender email address, and email subject. Other notifications that be changed include reply-to and message from users

Confirmation Settings ((Settings >> Confirmation)

Email marketing on WPforms

Your confirmation settings determine what happens when a user submits a form. Here, you can change the type of message and type in a confirmation message that will display on form submission.

You can also set it to redirect to other URLs or show a different page to users on form submission

Step 5: Connect Your Form With ActiveCampaign Account

Connect Your Form With ActiveCampaign Account

Once you’re done creating your signup form, you will have to connect the form with ActiveCampaign. To do this, click on the “Marketing” option, and then click “ActiveCampaign“.

ActiveCampaign with WPForms for email marketing

On the next page, click on “Add New Account

Set up ActiveCampaign account for email marketing

A form page will load where you will have to type in your ActiveCampaign details (Before now, you should have an ActiveCampaign account and subscribed to one of their packages).

Collect emails with ActiveCampaign on eCommerce

To get all the information requested on the form, you will have to log into your ActiveCampaign account and click on Settings in the left-hand side menu.

Redirect to affiliate offers with wpforms

Another list of settings will dropdown. Click on Developer to get your API URL and Key needed to fill the form above.

WPForms Email Marketing strategy

Paste the API URL and Key in the form and click on the “ADD” button to complete connecting WPForms with ActiveCampaigns.

ActiveCampaign set up with wpforms

Once connected, a page will popup requesting that you provide a connection name for the form.

Type in the connection name and click on the OK button.

WPForms Email Marketing tips

This will open the ActiveCampaign settings page where you can tweak your settings. You will have to first select the account connected to your website in the select account area.

Create Call to action with email marketing

After that, you can set other fields in the picture above

Email Marketing For eCommerce to Skyrocket Your Sales

When you’re done editing your settings, click on the SAVE button to keep the edits you’ve made on your form.

Step 6: Embed Signup Form Using Shortcode

Newsletter Signup with WPForms

Once saved, you will have to embed the form in your posts and pages using shortcode. Right next the SAVE button is the EMBED button. To embed the form, you will have to click on the button to display the shortcode.

Embed WPForms code for email marketing for eCommerce

When clicked, a page will popup where you can copy the shortcode and paste where you want the signup form to the displayed.

With that, you have successfully set up a newsletter form on your WordPress website.


A combination of WPForms and ActiveCampaign makes for the best duo when it comes to email marketing. When set right and with the perfect marketing strategy, you should be able to skyrocket your sales on your WordPress site.

By providing discounts and coupons, starting raffles and contests, sending abandonment email, creating buyer guides, and using influencers, you should be able to skyrocket your sales via email marketing using WPForms and ActiveCampaign

So go ahead and sign up and install these tools on your WordPress site because, without the right tools, you are less likely to keep up with the competition.

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