Last Updated on 3 years by Komolafe Bamidele
If you’re wondering how to use email marketing for eCommerce to skyrocket your sales, then you’ve come to the right page. The competition in the eCommerce niche is ever-growing.
Newcomers are joining rapidly and the established stores are spreading. This is why you have to do everything to grow a loyal list of customers.
If done right, you can use email marketing tools like WPForms to skyrocket your sales. While there are many email marketing tools out there, WPForms is definitely the best.
It has the most 5-star reviews of any form builder plugins for WordPress and it offers you the value for your money.
With this tool, you can set up payment systems on your forms and special forms like surveys, quotes, polls, and more.
Tables Of Contents
- 1 What is Email Marketing?
- 2 How Email Marketing For eCommerce Works?
- 3 Is Email Marketing Effective?
- 4 How To Use Email Marketing To Boost Your Sales!
- 5 Best Tools For Email Marketing
- 6 WPForms
- 7 ActiveCampaign
- 8 How to Create Email Campaigns with WPForms and ActiveCampaign
- 9 Step 1: Install WPForms
- 10 Step 2: Activate the ActiveCampaign Addon
- 11 Step 3: Create a Signup Form Using WPForms
- 12 Step 4: Configure Your Settings
- 13 Conclusion
What is Email Marketing?
Email marketing is a form of digital marketing that involves sending a commercial message to a group of people using email software like ActiveCampaign or OptinMonster.
How Email Marketing For eCommerce Works?
Email marketing allows businesses to create a personal relationship with their customers. Simply put, the closer you are to your customer, the more likely they are to buy from you and remain loyal to your brand.
It is also another way for businesses to sell online without waiting for their customers to visit their stores.
With email marketing for eCommerce, businesses can increase sales by understanding a customer’s buying pattern and providing them with similar choices that would lead to repeat sales.
Is Email Marketing Effective?
Email marketing is an effective form of digital marketing whether you’re in the eCommerce niche or you own a blog and offer a few services to your clients. When done right, it can boost conversion without you having to worry about exceeding your advertising costs.
Note that while most people are on social media or reading the news, they do check their email at least once a day. In fact, a 2018 report by Fluentco showed that more than 80% of the population in the USA with an email account do check their mail once a day, with about a quarter of that checking several times a day.
How To Use Email Marketing To Boost Your Sales!
To use email marketing for eCommerce, you will need the right tools. With the right tools, you can create effective email campaigns. Email campaigns for sales need to have the right detail and need to be personalized for every customer to increase the chances of conversions and boost sales.
Best Tools For Email Marketing
WPForms is a drag & drop WordPress Form builder for professionals that want to build smarter forms and surveys. It is considered as the best WordPress contact form plugin with more than 3,000,000 users already signed up to its services.
WPForms offer a lot of features including
- Email marketing Tools Addon: Here, you will find a GetResponse Addon, ActiveCampaign Addon, Campaign Monitor Addon, Mailchimp Addon, and AWeber Addon
- Authorize.net Addon: Helps you collect payments and donations
- Payment Addon: To accept payments on your form, you get a PayPal Addon and Stripe Addon.
- Form Abandonment Addon
- User Registration
- Spam Protection
- And more.
ActiveCampaign is an integrated email marketing and marketing automation software that could save a lot of time that would normally be spent creating email campaigns.
Both tools require a subscription to use. While you will have to spend a little sum to use them, it is way better when compared to what you will lose in terms of customers and sales when you don’t apply the right tools.
How to Create Email Campaigns with WPForms and ActiveCampaign
In this guide, you will learn how to create signup forms with WPForms and ActiveCampaign
Step 1: Install WPForms
First and foremost, you would have to install the WPForms plugin on your website. Before installing the plugin, you should sign up for an account and subscribe to one of its plans. When done, you will be given a license key which you would use to activate your account
Step 2: Activate the ActiveCampaign Addon
Once you’re done installing and activating it, you will have to add the ActiveCampaign Addon.
To do this, navigate WPForms >> Addon. When the page opens, you will find various useful addons from WPForms, Look for the ActiveCampaign addon and click Install Addon.
Once installed and activated, you will see the addon status as active in green. This shows the installation and activation were successful.
Step 3: Create a Signup Form Using WPForms
Once WPForms and ActiveCampaign are installed and activate successfully, you will have to create a signup form using WPForms to use their features.
To do this, go to WPForms >> Add New
On the next page, you will be asked to choose the form name and then choose a template. If you want to create a newsletter signup form, simply click on “Create a Newsletter Signup Form“.
Next, you will have to customize the template you chose for what you want. You will find various fields on the left that can be added into the form on the right.
You can change the structure of the form by clicking on the name field.
Under the format section (on the left-hand side), click on the arrow pointing downwards to open a drop-down menu. Choose the simple form or any other type of customization for the Name field.
You can also customize the Email field, but here, I’ll leave it as it is.
Step 4: Configure Your Settings
The next step would be to configure your form settings. Click on the “Settings” option. Here you can configure General, Notifications, and Confirmations settings.
General Form Settings (Settings >> General)
Here, you can set several fields like Form Name, Description, CSS Class, and so on. Tick “enable AJAX form submission” if you don’t want the page to reload after a form is submitted.
Notification Settings (Settings >> Notifications)
In this section, you can change the notifications settings – from name, from email, sender email address, and email subject. Other notifications that be changed include reply-to and message from users
Confirmation Settings ((Settings >> Confirmation)
Your confirmation settings determine what happens when a user submits a form. Here, you can change the type of message and type in a confirmation message that will display on form submission.
You can also set it to redirect to other URLs or show a different page to users on form submission
Step 5: Connect Your Form With ActiveCampaign Account
Once you’re done creating your signup form, you will have to connect the form with ActiveCampaign. To do this, click on the “Marketing” option, and then click “ActiveCampaign“.
On the next page, click on “Add New Account”
A form page will load where you will have to type in your ActiveCampaign details (Before now, you should have an ActiveCampaign account and subscribed to one of their packages).
To get all the information requested on the form, you will have to log into your ActiveCampaign account and click on Settings in the left-hand side menu.
Another list of settings will dropdown. Click on Developer to get your API URL and Key needed to fill the form above.
Paste the API URL and Key in the form and click on the “ADD” button to complete connecting WPForms with ActiveCampaigns.
Once connected, a page will popup requesting that you provide a connection name for the form.
Type in the connection name and click on the OK button.
This will open the ActiveCampaign settings page where you can tweak your settings. You will have to first select the account connected to your website in the select account area.
After that, you can set other fields in the picture above
When you’re done editing your settings, click on the SAVE button to keep the edits you’ve made on your form.
Step 6: Embed Signup Form Using Shortcode
Once saved, you will have to embed the form in your posts and pages using shortcode. Right next the SAVE button is the EMBED button. To embed the form, you will have to click on the button to display the shortcode.
When clicked, a page will popup where you can copy the shortcode and paste where you want the signup form to the displayed.
With that, you have successfully set up a newsletter form on your WordPress website.
A combination of WPForms and ActiveCampaign makes for the best duo when it comes to email marketing. When set right and with the perfect marketing strategy, you should be able to skyrocket your sales on your WordPress site.
By providing discounts and coupons, starting raffles and contests, sending abandonment email, creating buyer guides, and using influencers, you should be able to skyrocket your sales via email marketing using WPForms and ActiveCampaign
So go ahead and sign up and install these tools on your WordPress site because, without the right tools, you are less likely to keep up with the competition.