Last Updated on 1 year by Komolafe Bamidele
Are you struggling to write SEO-optimized content for your blog or website? If so, don’t worry – you are certainly not alone. It is one of the hardest parts of writing, as it truly takes time and effort to ensure that your article is 100% optimized.
Writing, creating, and publishing a new article is always thrilling. Still, there is a different excitement and adrenaline rush level when you know that the article will rank well in search engines.
As marketers and content writers, we are always searching for ways to write better content. We constantly demand to produce more relevant, higher quality content, but with time constraints, it is not easy to come up with new and exciting content that appeals to our audience.
Writing is obviously a big part of marketing, but did you know that writing with SEO in mind can bring a ton of traffic to your websites.
If you want the most out of your article, then you need to learn these 7 Tips to Write SEO Optimized Article.
What is a Search Engine Optimized Article?
The term SEO (Search Engine Optimization) has grown in popularity and is being used by more and more people. There are, however, many people who do not understand SEO or who do not know exactly what SEO does.
For this purpose, I want to give you an overview of what SEO is and how it helps to increase traffic to your website.
What is an SEO-Optimized Article?
The Google algorithms are so complicated and unpredictable. They completely change with every update, and they don’t explain anything. Even the experts can’t figure them out. How on earth could I compete in SERPs? You may wonder.
The answer: Write better content! Funny, I know, but it works. Let’s face it!
Search Engine Optimized articles are not the same as any others. If your text is optimized for search engines, this doesn’t mean it will be low-quality text or even spammy one’s.
Search Engines want to show high-quality results, of course, and content that is optimized for them should always be of high quality. This way of writing does not suppress your creativity at all.
A search engine optimized content or SEO article is a type of writing that makes the articles on your site more visible to search engines, like Google and Yahoo.
The main purpose of an SEO article is to get visits from search engines organically.
It is a valuable content piece on your website that follows SEO guidelines and organically targets search engine keywords to help improve organic search traffic for your blog.
An SEO-optimized article is one that has been written in a way that allows the search engine to easily find and index it.
Search engine optimization is the process of making your website visible to search engines and then optimizing it so that it shows up on top when someone searches for your targeted keywords.
SEO Content Writing Tips For Writing Better Blogs 2022
But what does it take to write an SEO-optimized article? Here are seven important tips if you want to optimize your article for search engines;
#1. Clearly Define the Objective of your SEO Optimized Article
If you are looking to write an SEO-optimized article, you’ll want to clearly define its objective of it.
- What is your purpose for publishing this article?
- Why would anyone care about reading it?
- Are there any problems that this article solves or helps people with?
These are all important questions to ask yourself before you write a single word.
In order to write an SEO-optimized article, you’ll need to clearly define the objective of your article.
This can be for Search Engine Optimization purposes or any other form of promotional content. Defining your goal will ensure that you are writing relevant content and achieving the results your business desires.
For instance, when you write an SEO-optimized article, the sole purpose should be to entice your target audience, provide relevant information and educate them. It is this objective that should guide you in the process of writing your article. But it’s not always easy.
Many factors influence how successful your piece will be. Writing an SEO-optimized article is a challenging task because it’s important to write naturally, while at the same time, you need to make sure that the page strictly follows the structure of a high-ranking article.
The main objective of the SEO-optimized article is to get traffic and optimize the ranking. That’s why you should build your article around the keywords to bring them closer to their destination and help them be found easier and faster.
However, this doesn’t mean that you should sacrifice creative writing for keywords density.
#2 Use Yoast Plugin for Strong On-Page SEO
There are many SEO plugins available for WordPress, Shopify, and the rest of the content management systems. However, you cannot trust them all to achieve great results when it comes to SEO writing.
Yoast, being a leading SEO plugin, offers much better options to help your content rank better.
For instance, when you use the Yoast SEO plugin for WordPress, you will be able to make write-ups exactly according to the SEO requirements of search engines.
The plugin provides suggestions to make your article better from an SEO perspective. You just have to make amendments. In this way, each post becomes SEO-friendly, and its chances of better search visibility get improved rapidly.
#3 How Character Counter can Help in this Regard
As most SEOs know that Meta title and Meta description (critical on-page SEO factors) have to be within the specified character length. If you write beyond the limit, Yoast or Rank Math will suggest you correct the length.
Under such a condition, using an accurate word counter would be the best suggestion.
It will let you know the exact number of characters that you have written. You just have to type or copy your text line and paste it into the tool. As a result, you will see the number of characters, both with and without space.
#4 Perform Keyword Research before Starting an SEO Optimized Article
Keyword research is the backbone of an SEO-optimized article. You are not supposed to achieve better results without finding and using the potential keywords.
For newbies, it could be slightly challenging since keyword research is not an easy process to follow.
There are different tools and techniques available, and you can opt for the one that seems feasible and works for you. For instance, many people prefer Google Keyword Planner and Google trends, while others consider Ahrefs more suitable for this purpose.
There are a bunch of tools available that you can use to find the most important keywords related to your piece of content.
However, you should prefer using the ones that come with high search volume but low competition. That could be slightly difficult, though.
#5 Organise your Content into Small Sections with Headings
Planning and organizing your content is of utmost importance. Without proper planning, you will have a hard time crafting your write-up. That’s the reason why experts emphasize the outline and structure.
Put yourself into readers’ shoes and imagine reading something that looks messy and weird. Would you like to read this sort of article? Of course, not.
The same thing implies to the audience. Readers always show interest in articles that are well-structured and divided into short paragraphs with headings. So for an SEO-optimized article, it is crucial to be in a good readable form.
#6 Focus on Creating Good Internal and External Links
Internal and external linking is considered to be the good elements of an SEO-optimized write-up.
Gone are the days when raw content used to receive good standing in search engines. Now, your article should have a few valid internal and external links to be able to rank well on Google.
You can check the relevant articles already published on your website and link them up with your new article. Likewise, if you are giving references, make sure to provide external links to other high authority websites.
This way, you give an impression that your website link structure is good enough to rank better.
#7. Try to Make your Content Useful for Humans
Writers, bloggers, editors, and digital marketers often get confused about whether they should write for a search engine or humans. Things can really go smoothly if they try to maintain a good balance between both aspects.
One thing you should not forget is that Google has a boss too, and it’s none other than humans. Therefore, if you write good content that is useful or productive for humans, then you have done the job.
Those who keep focusing on just search engines while writing content often don’t see great results. An SEO-optimized article should be well-written and provide good value to readers. It shouldn’t include the potential keywords unnaturally.
To make your content useful, try to include relevant research, statistics, quotes, and other valuable data. And wait; don’t forget to provide references as they make your mentions look credible.
#8. Use Images, Infographics, and Videos where Feasible
Last but not least, never forget to add relevant infographics, images, and videos to your articles. They work like ornaments and make your content look attractive.
For example, the right use of images in your article allows readers to take a break and see something different but still relevant to the subject under discussion.
Likewise, infographics and videos are great ways to grab readers’ attention. However, they have to be relevant and talk about something useful for the end reader.