Last Updated on 2 years by Komolafe Bamidele
With the ever-growing number of businesses coming into the market, it is becoming tougher and tougher to gain and retain an audience.
One of the most effective ways of doing this is by investing in creating unique and intriguing videos.
They not only attract new customers but are also an excellent way of engaging current consumers.
There are various types of videos and video makers for business that you can make as a brand.
For example, you could create videos that will make your audience aware of what you do or videos that demonstrate your products.
But with the rise in the volume of videos on the internet, there is also a rise in the number of business video makers or software.
Each one has different features that make them unique and effective for different types of businesses.
So how do you know what to look for in a video maker to ensure it will be the most suitable for your business?
Here is an article highlighting the different things to consider before investing in a video maker for your business.
Tables Of Contents
Budget Friendly Video Maker for Business
The first thing you need to think about when choosing a business video maker is how much money you are ready to invest.
Many video makers are free, but they may not give you the best results or may have limited features.
On the other hand, there are many professional ones where you may not use half of the features.
Thus, you will need one that has adequate features but will not dig into your budget significantly.
InVideo is an excellent platform for video editing that allows you to create stunning videos within 10 minutes.
It offers three different pricing schemes. There is a free option suitable for you if you want to make videos for fun and for people who do not need many templates.
In the free version, you can export up to 60 videos with a watermark.
The business scheme is fit for small businesses as it allows more freedom compared to the free one.
There is also an unlimited plan for big agencies or large teams.
If you can use a lot of money, then you can opt for Adobe Premiere Pro.
Why Do You Need A Video Maker for Business?
There are many video editors in the market, but not all of them are for your business.
It is, therefore, essential to understanding why you need a video maker for your company.
If you need a video editor that does basic editing, you can invest in those that are simple and at a lower cost.
Filmora is a good option for beginners. The design is intuitive, and it offers standard video editing options.
But if you are looking for an editor that gives you unlimited effects and transitions, you can look at pro-level editors.
They can be heavy on software and can be a little tough to understand.
But once you get the hang of it, this software help you create the best videos and are a suitable choice for businesses that use videos a lot.
Final Cut Pro X and Pinnacle Studio are good choices.
Another option is InVideo, which offers both beginner-level and professional-level features.
Business Video Maker Should Be Ease To Use
Some video editors are easier to use than others.
If you have no idea how to use a video maker, it is better to go for one that is easy-to-use and understandable.
It will not confuse you and will save you time. The best easy-to-use video editors are Nero Video, Openshot, and InVideo. They have simple and standard software that anyone can understand.
If you are ready to learn how a video editor works, and if you want to understand video editing in-depth,
you can opt for more technical video makers which offer unlimited graphics, animations, and other elements.
Some of the top technical video editors are Hitfilm Express 15, InVideo, and Apple Final Cut X.
Once you understand how to use the various features they offer, you can create spectacular videos with beautiful effects and transitions.
Features That The Video Maker Offers
Not every video maker is the best at everything. Some may provide you with spectacular transitions, and some may offer more text options.
It is always a good idea to look into the details of the various features of the video maker for your company.
PowerDirector and InVideo are two video editing platforms that can offer many features and are pretty easy to use.
The platform InVideo has over 2000 templates from which you can choose. It has an intelligent video assistant that suggests corrections on the fly.
These features make it handy in video editing. PowerDirector has many features like 360-degree footage tools, true theatre, magic movie wizard, and motion tracking.
These features ensure a beautiful video with the help of many different fine-tuning options and video output.
Formatting and Compatibility With Your Computer
It is necessary to make sure you choose a business video maker that uses the latest technology to handle videos of different formats.
This is especially vital if you want to edit videos from 360 cameras or drones.
Another point you may have to keep in mind is if the video editing software can export high-quality videos.
The software you use should also be compatible with your computer.
Some software systems do not work well if you do not own a high-end computer or laptop.
For example, Adobe Premiere Pro may not work well with low-end computers and laptops.
On the other hand, platforms like InVideo and PowerDirector are at an advantage here.
Wrapping Up How To Choose Best Video Maker
It is essential to look into many features of a video editor before investing in one.
You can use videos for your social media handles, like your Instagram page, YouTube channel, or Facebook page.
The popularity of videos is only increasing, and the trend is not going to die anytime soon.
The most important thing to remember is that you are the only one who can understand your business and its needs the best.
Once you figure out how and why you need a video editor, things become pretty simple!
You can then invest in a video editor that will help you make videos according to your needs.