The eCommerce niche is one of the most competitive niches on the internet. If you already run an eCommerce website, then you must be used to the hurdles of getting traffic to your website. It is even tougher when you’re selling products being marketed and sold by other eCommerce websites.
Whether you’re selling your own products or selling products from other brands, there are tactics you can apply to grow your eCommerce website traffic and boost sales. These tactics and strategies can be effectively applied through marketing tools like SEMRush.
Tables Of Contents
- 1 What is SEMRush?
- 2 SEMrush for eCommerce – Features
- 3 Analytics Reports
- 4 Smrush Tools
- 5 Projects
- 6 Improve On Your Backlink Profile
- 7 Boost Your Site’s Technical SEO Through SEMRush Site Audit Tool
- 8 Optimize Your Content
- 9 Spy on Your Competitors
- 10 Manage Social Media
- 11 Build A List
- 12 Run a Referral Program
- 13 Use Effective Ad Campaigns
- 14 Optimize Your Site For Mobile
- 15 SEMRush for eCommerce: Pricing
- 16 wrapping Up SEMrush for eCommerce
What is SEMRush?
SEMRush is a marketing tool for webmasters who want to boost their website traffic and increase conversion. This tool has all the necessary features that allow you to boost your website’s SEO, spy on your competitors’ metrics, and create more engaging content for your website.
Since you run an eCommerce website, this tool will be great for you as SEMRush has a special feature called SEMRush for eCommerce that specifically targets eCommerce websites.
In this article, we are going to share ways you can grow your eCommerce website traffic using SEMRush for eCommerce. These tactics wouldn’t get any kind of visitors, but visitors that are interested in the products on your site and ready to buy from you.
SEMrush for eCommerce – Features
SEMrush for eCommerce is the all in one solution you need to boost your online store. Below are all the features you should expect to find when using this tool.
With SEMRush for eCommerce, you can check the following analytical reports
- Organic Research
- Advertising Research
- Display Advertising Tool
- Keyword Research
- Products Listing Ads
- Traffic Analytics
SEMRush for eCommerce offers some tools that help to boost your eCommerce website’s traffic and puts you one step ahead of your competitors. These tools are
- Keyword Difficulty
- My Reports
- Keyword Magic Tool
- CPC Map
- SEO Writing Assistant
- Domain vs. Domain
When launching marketing campaigns to create exposure for your website, you’ll need to monitor these campaigns and also keep track of your competitors, you can do this by setting up projects on SEMRush. You can perform actions like
- Position Tracking
- Site Audit
- Social Media Tracker
- Social Media Poster
- Brand Monitoring
- On-page SEO Checker
- Backlink Audit Tool
- Organic Traffic Insights
- Content Analyzer
- PPC Keyword Tool
- Ad Builder
So, now that you know all the features of SEMRush for eCommerce, we’ll move on to how you can use these features to boost your eCommerce website traffic.
SEMRush for eCommerce has a backlink audit feature that allows you to create, check and improve your site’s backlinks. Backlinks are very important for SEO and they are one of the factors that determine how high you rank in the Search Engine Result Pages (SERPs).
Search Engines like Google use the backlink profile of a site to determine the quality and credibility of the site. Backlinks from high authority domains indicate a credible site and this makes Google rank your content higher in the SERPs.
The higher your content ranks in Google, the more traffic that will be directed to your site. This traffic is usually targeted traffic which could result in a sale boost.
To build your eCommerce website’s backlink, you could spy on your competitors’ tactics. You can check their backlinking patterns and copy it to build your own backlink profile. Remember to create useful content on your site before doing this.
If you want to rely on SEO as the main traffic source for your eCommerce site, then you need to invest in Technical SEO.
Search engines determine the most credible and quality content by crawling them. When a site is crawled, the content of the site and some other factors are considered before the place of the site in SERPs is determined.
If a search engine has difficulty in crawling or understanding your site, you won’t be able to rank for your target keywords no matter how well you write on those keywords.
Ecommerce sites face a higher risk of penalization for duplicate content, especially those selling a product that comes in different sizes. You can avoid this penalty by simply improving your site’s technical SEO and making it easier for search engines to crawl your content.
To check your site’s crawlability, all you have to do is use SEMRush’s site audit tool on your site. This tool will check for any problem that affects your SEO Performance. If any problems are found, they will be displayed on your dashboard and the solutions will be offered to you as well.
Once you’re able to perfect your site’s Technical SEO, you’ll be able to rank higher on SERP and drive more traffic to your site. This, in turn, leads to more conversions and sales.
Ranking at the top of SERPs takes more than writing quality, creative content, however, without this kind of content, your site will never make it to the front page of Google. To create quality content, you’ll have to first know what your visitors are searching for and how to pitch to them to get a sale.
You can find the right keywords by using SEMRush Keyword Research tool. With this tool, you can find the perfect keywords for SEO, gather related keywords to your main keyword, and get long-tail keywords.
You can also measure the keyword difficulty of the keywords you gather to ensure you only go for those with less competition (this is ideal for a new eCommerce website). You can also use SEMRush Keyword Magic tool to get over 2 million keyword ideas for your site and niche.
Another tool that will help you write the best content is the SEO Writing Assistant. This tool improves the On-Page SEO of your content by optimizing the content for your keywords, improving the content’s readability, maintaining your brand’s tone of voice in each content piece and checking your content’s authenticity with a plagiarism checker.
It is important that you optimize the title and description of products and place the target keyword (including related keywords) into your titles and descriptions as this makes it easier for search engines to crawl your content. Also use headings (H2, H3, and H4) where necessary.
One of the easiest ways to boost your eCommerce website traffic is to spy on your competitors within the same niche. Your competitors have been able to build their sites’ credibility and quality over a period of time through different patterns and strategies.
You can easily learn from them by spying on their metrics, keywords, and backlink profile. This way you can boost your site in a shorter period of time.
With SEMRush for eCommerce, you can;
- Discover your competitor’s best keywords
- Discover new organic competitors
- Compare competitive domains
- Monitor your competitors marketing strategies and activities
Social Media is one of the main traffic sources for most webmasters and it could be the next best option after SEO traffic. For new eCommerce sites, social media platforms like Facebook and Instagram could serve as a great source of traffic. You would use your Facebook and Instagram pages to build popularity for your website and sell your products.
You can use SEMRush tools like the Social Media Tracker to develop an effective social media strategy that will boost your site traffic and lead to sales.
However, if you run several social media accounts on different social media platforms, it could be difficult for you to post on all these accounts and keep track of the results of these posts. Luckily, SEMRush has a tool that makes things easy. With the Social Media Poster, you can
- Post to all your social media accounts from your SEMRush account
- Schedule and automate posts
- Track and analyze the performance of your posts
By building an effective social media strategy and optimizing your social media content and accounts, you could be able to drive targeted visitors to your site and get more conversions.
Build A List
While gaining more visitors is important, it is also important that you keep your existing customers coming back to your site. Some visitors could bookmark your site for later use or come back anytime they feel like they need a certain product.
Instead of waiting for them to come back, you could attract them to your site by offering them discounts, free shipping, giveaways or using any marketing strategy you believe will keep them glued to your site.
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To do this, you’ll need to have a way to easily contact your customers. This is where building an email list becomes important. Getting the email address of visitors that use your site makes it easier for you to contact them about future deals.
SEMRush doesn’t have a tool that will help you build an email list, so you’ll have to use other programs like Aweber and Mailmunch.
Run a Referral Program
Referrals are one of the most effective forms of advertising. Word-of-mouth advertising is usually more effective than native or online advertising especially when the referral is coming from a friend to another friend.
You could run a referral program and offer a commission for the sale of a product (this strategy is used by most top eCommerce sites) or ask a customer who has completed a purchase to recommend or share a review with their friends (this could be through social media or through email).
Advertising is one of the fastest ways to get traffic to your site, however, you’ll need to create the right adverts if you hope to drive targeted visitors and make sales through your ad campaigns.
To make the right ad campaigns, you’ll need to know how to market your products and hit the point home in just a few words. You can choose to go for video ads, text ads or photos ads. Whichever option you go for, you’ll still need to know how to market your products perfectly if you want to make a profit.
SEMRush offers a tool that can help you build the right ad campaign. SEMRush’s Ad builder helps you find the right ads for your ad creatives. It also helps you to create effective text ads, add relevant ad extensions, and discover new competitors in Google Ads.
By discovering your competitors’ advertising campaigns, you can easily copy, edit and perfect their campaigns to provide you with better results. You can also use SEMRush tools to target the right audience in your ad campaigns.
You can advertise on search engines like Google, social media sites like Facebook and Instagram, and through programs like Media.net and Google Adsense. Text ads work best on search engines while video ads and photo ads provide better results on social media platforms and on advertising programs.
Optimize Your Site For Mobile
Today, most people surf the web through their phones rather than through computers and laptops. Also, mobile-friendly sites have a higher chance of ranking higher in SERPs which means more traffic and more sales.
When building your site, you’ll have to make sure it is completely mobile friendly. To check if your site is mobile-friendly, run the URL through the Google Mobile-Friendly Test.
SEMRush for eCommerce: Pricing
SEMRush offers various pricing plans, each providing access to a number of plans. Depending on your budget, the size of your eCommerce site, and the eCommerce services you can pick any of the plans that you believe suit you best.
The good news is that no matter the plan you choose, you’ll able to get the following features
- Site Audit
- On Page SEO Checker
- Position Tracking / Post Tracking
- Social Media Tracker /Social Media Poster
- Backlink Audit
- Brand Monitoring
- Content Audit
- Keyword Research / Organic Research / Topic Research
- Keyword Magic Tool
- Ad Builder
- Advertising research
- SEO Content Template
- Keyword Difficulty
- Traffic Overview
- Lead Generation Tool
wrapping Up SEMrush for eCommerce
Through these tools offered by SEMRush for eCommerce, you should be able to grow your eCommerce website traffic and make more sales.
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