Last Updated on 8 months by Komolafe Bamidele
At a time when more customers are turning to the internet for goods and services, it’s more important than ever for businesses to focus on digital marketing.
By optimizing your site for search engines, you’ll have a better chance of appearing in Google for the customers who need your offerings the most.
While the use of relevant keywords and quality web design can play a part in your online presence, you’ll also want to work on improving your site’s domain authority and backlink profile.
Let’s take a closer look at why – and how you can (and should) get started.
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First, let’s talk about the importance of acquiring backlinks for your website.
It’s not enough to build a website and optimize it for search engines. You’ll also need to convince search engines that your site is worthy of attention.
One of the best ways to do that is through link building. When other high-quality websites link to yours, that’s like they’re giving your website a big thumbs up.
A backlink from another site to your own is essentially an endorsement. And if that other site is viewed in a positive light by Google, you’ll reap the benefits.
It’s best to acquire a variety of backlinks to your site from many different sources.
These sources should be well-respected by Google and by human visitors. If those sites feel yours is worthy of a backlink, Google will view your own site more favourably.
Over time, you can improve your rankings through link-building (and other SEO methods).
But how can you go about building links for your site?
Ultimately, there are a number of ways to generate backlinks to your site. There are different link building strategies you’ll want to consider – and some take more time or effort than others.
Many businesses will buy backlinks for SEO purposes. The question is: should you?
There are a number of reasons why business owners will buy backlinks to their websites.
For one thing, this is one of the fastest ways to acquire a backlink. It often requires less effort than other options and can be accomplished quickly.
It’s a no-nonsense transaction that doesn’t necessitate a lot of work for your staff or an immense amount of expertise.
Buying backlinks can also be cost-effective in the long run.
While the cost of buying a link can vary greatly from site to site, there are thousands (or even millions) of website owners out there who are willing to place a link for an affordable rate.
You’ll need to be discerning with your budget and the quality of sites you choose to ensure you don’t overspend.
You can also build links on-demand with this option. Many publishers operate multiple websites and can place links as you need them.
That may not always be the case with other forms of link building. That said, this is a controversial option.
The main reason why you might shy away from buying backlinks is the fact that this practice goes against Google guidelines.
Since many people use this tactic in an effort to manipulate search engines, Google doesn’t look favourably on this.
It’s worth noting, however, that the potential penalties for buying links are much higher if you buy a lot of links at once and opt to buy links from low-quality sites.
Still, many people would prefer to stay away from buying backlinks altogether. So what other methods should you try?
How Else Can You Build Links For Your Website?
Fortunately, you can build links without purchasing them. In some cases, you might actually acquire backlinks without even realizing it.
If you create great content on your site or develop a good relationship with another business, you might receive a backlink because you’re seen as a valuable source of information.
You can also engage in outreach measures to connect with other site owners who may find your content useful.
Creating high-quality written or visual assets on your site or writing guest posts for other publishers can help you acquire a natural and relevant link on a site with a shared audience.
Broken link-building is also a great tactic to try.
If you find broken links on other websites that would have contained similar content to what you can offer, reach out to the site owner with a link from your website they can substitute.
Since broken links can hurt a website’s ranking, the owner will be all too glad to include your link instead.
In addition, you can contribute to round-up or interview posts within a specific niche.
That way, you can share your expertise and position your brand as an industry leader while obtaining a backlink to your site.
Ultimately, buying backlinks can be a decent option in certain circumstances.
But you shouldn’t rely solely on paid links to improve your site’s domain rating.
It’s much better to embrace a diverse link building strategy and focus on relationships – rather than payments – to create an organic backlink profile over time.
You can continue reading to learn the strategies