Last Updated on 9 months by Komolafe Bamidele
If you’re a pro in the e-commerce world, then you probably used to shoppers leaving items in their carts and never returning to purchase the items you need to try best abandonment cart emails template to get you more sales.
If you’re a newbie looking to start your own e-commerce site, then you should pay attention.
Cart abandonment is a common occurrence with online shoppers. In fact, it is so prevalent that 75% of shoppers would abandon their carts without finalizing the purchase.
To this effect, abandoned cart emails are a way for e-commerce site owners to bring back shoppers and get them to finalize their purchase.
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In this article, we will be looking at the best abandoned cart email templates that you can use to get shoppers to return to your site and make a purchase.
Tables Of Contents
What Is Cart Abandonment?
In e-commerce, cart abandonment occurs when a shopper leaves your site without completing an initiated transaction. This could be that they added items to their cart without finalizing the purchase or reached the checkout page but didn’t complete the transaction.
In some cases, the shopper will return to complete the transaction, in most cases, however, they don’t.
Why Do Shoppers Abandon Carts?
If you own an e-commerce site it is important for you to know the most common reasons why shoppers abandon carts as this will help you develop the best abandoned cart emails examples to get them back to your site.
Payment options: if you’re running an e-commerce site, then you would need to have as many payment options as possible. For most sites, payment via debit or credit card, Paypal, Skrill or Payoneer does it. Ensure you have all the popular payment options enabled on your site.
Shipping costs: No one wants to buy a product that the shipping costs are half, equal or more than the price of the item. It’s best to display the shipping costs along with the item and not on the checkout page.
This way, shoppers can decide if they really need the item before adding it to the cart. You can find this on popular e-commerce sites like Amazon and Aliexpress.
Other reasons include:
- Complex checkout
- High prices
What is an Abandoned Cart Emails?
Abandoned cart emails are automated email reminders sent to shoppers with abandoned carts .
Do Abandoned Cart Emails Work?
Abandoned cart emails work so well that most e-commerce sites integrate them in their transaction process. Statistics from SalesCycle and Salesforce show that more than 60% of shoppers returned to their abandoned carts after the emails were sent and over a third of this figure lead to purchases.
How to Email an Abandoned Cart
To send an abandoned cart emails, you would need an email marketing software and a template that works the magic.
OptinMonster is one of the best email marketing tools on the planet and with them, you can get most of your users back to your site and making purchases in no time.
Without further ado, here are 10 Best Optinmonster Abandonment Cart Emails Templates To Skyrocket Your Revenues
1. Amazon Abandonment Cart Emails Templates
Amazon is the largest online retailer in the world and the reason for its success is not far-fetched. While it boasts one of the most impressive customer services and user interfaces, it abandoned cart email template is very effective.
Surprisingly, their abandoned cart email template is very simple. This should tell you that you don’t have to go overboard when creating your own template or include unnecessary information.
As you can see, Amazon’s abandoned cart email template is straight to the point and it includes a photo of the item you left in the cart. It also includes a link to the checkout page that makes completing the purchase easier.
2. ASOS Abandonment Cart Emails Templates
The first thing you will notice about ASOS abandoned cart email is the playful headline. Just like Amazon, Asos also includes a picture of the item in the cart to help the shopper remember.
Probably the best thing about this email is the incentives offered to the shopper. Below you will find incentives like Free Delivery and Easy Returns. These things make shoppers more likely to return to an abandoned cart.
3. BarkBox Abandonment Cart Emails Templates
This abandoned cart email example is quite different from the rest, however, it still has some basic features you can find in the other templates we’ve listed here. You can still see the item ordered and a link to the checkout page to make the purchase easier.
4. Chubbies Abandonment Cart Emails Templates
The best thing about Chubbies’s abandoned cart email template is that there is a more personal message that the reader can easily relate to. The humor of the message is light-heartening and should get any shopper back to the cart immediately.
Unfortunately, Chubbies leaves out the item in the cart which the shopper wanted to purchase. Adding it would have made the template even better.
5. Glossier Abandonment Cart Email Template
Glossier’s template is another nice example. It’s straight to the point and has an eye-catching message and call-to-action that makes everything easier.
6. Google Abandonment Cart Email Template
Google’s abandoned cart email template is as simple as it gets. It contains minimal text that is straight to the point and a small image that looks like they are saving more on cost than actually trying to get the shopper back to complete the purchase. Still, the template gets the job done.
7. Hayneedle Email Template
Hayneedle’s abandoned cart email gets 10 points out of 10 for keeping the message simple and straight to the point, including an image to jog the shopper’s memory of what’s in the cart, and adding a CTA that includes benefits the shopper will get if they complete the order.
8. J. Crew Abandonment Cart Email Template
J. Crew’s template is simple and straight to the point, so it’s definitely not surprising that it works.
It also includes a large image of what’s in the shopping cart which should grab the shopper’s attention at first sight.
9. Jessops Abandonment Cart Email Template
Jessops is a photography site and as you would expect, it takes everything to a whole new level. It includes the basic stuff but adds some killer images and a CTA that every photographer or photo shopper can relate to.
10. Microsoft Emails Template
Just like Google, Microsoft keeps things simple and straight to the point, though it leaves out an incentive to compel shoppers to complete their purchase.